# Global cruise industry seasonal planning

> Live situation record from CLSTR: https://clstr.news/situations/global-cruise-industry-seasonal-planning
> Updated: 2026-10-02T16:42:15.000Z. Sources: 6. Developments: 2.

The cruise industry is preparing for upcoming seasons through early marketing campaigns and the announcement of specific regional itineraries.

In Spain, travel agencies are launching early booking campaigns for 2027 cruises, utilizing incentives such as reduced deposits and financing to combat a market trend toward last-minute reservations. 

In South America, cruise lines have announced itineraries for the 2026/2027 season. Costa Cruzeiros plans to deploy the Costa Diadema in late 2026 for routes through the Rio de la Plata region, alongside renovated cruises from Rio de Janeiro in early 2027. MSC Cruzeiros, Costa Cruzeiros, and Corazul Cruceros are also offering various options for New Year’s Eve 2027 celebrations, covering destinations such as Salvador, Rio de Janeiro, Ilhabela, and Búzios.

## Timeline

### 2026-10-02: Cruise lines announce 2026/2027 South American itineraries

Cruise lines including Costa and MSC have announced itineraries for the 2026/2027 season in South America, featuring New Year's Eve voyages and routes through Brazil, Argentina, and Uruguay.

2 sources. https://clstr.news/cluster/cruise-lines-announce-20262027-south-american-itineraries

### 2026-09-29: Travel agencies launch 2027 cruise campaigns as Colombian digital ad spend rises

Spanish travel agencies are pushing early cruise bookings for 2027, while digital advertising investment in Colombia rose 9.1% to over $847 million in Q2 2026.

4 sources. https://clstr.news/cluster/travel-agencies-launch-2027-cruise-campaigns-as-colombian-digital-ad-spend-rises

---
Cite as: Global cruise industry seasonal planning. CLSTR, https://clstr.news/situations/global-cruise-industry-seasonal-planning