# Global demand for SPLATAM audiovisual content

> Live situation record from CLSTR: https://clstr.news/situations/global-demand-for-splatam-audiovisual-content
> Updated: 2026-10-03T06:55:21.000Z. Sources: 11. Developments: 2.

During the Iberseries & Platino Industria conference in Madrid, industry data revealed a significant shift in the global audiovisual market regarding Spanish- and Portuguese-language (SPLATAM) content. For the first time, the majority of global demand for this content is originating from non-SPLATAM markets rather than native linguistic regions.

This growth is largely driven by surging interest in Asian territories. South Korea has seen a 243 percent increase in demand, followed by Japan, Turkey, and China. This trend occurs as demand in mature markets, such as the United States, has begun to stagnate.

A notable driver of this expansion was the Argentine Netflix series ‘The Eternaut’ (or ‘El Eternauta’), starring Ricardo Darín. The production reached over three million users, contributing an estimated 236,000 new subscribers and approximately 2.78 million membership renewals.

## Timeline

### 2026-10-03: Ibero-American series see global demand surge in Asian markets

Data from Iberseries & Platino Industria shows a global surge in Spanish and Portuguese language fiction, led by massive demand in Asian markets like South Korea and Japan.

4 sources. https://clstr.news/cluster/ibero-american-series-see-global-demand-surge-in-asian-markets

### 2026-09-28: Iberseries & Platino Industria highlights global SPLATAM content growth

At the Iberseries & Platino Industria event, experts highlighted the global rise of SPLATAM content, driven by massive demand in South Korea and Japan, and the impact of Netflix’s ‘The Eternaut’ on subscribers.

7 sources. https://clstr.news/cluster/iberseries-platino-industria-highlights-global-splatam-content-growth

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Cite as: Global demand for SPLATAM audiovisual content. CLSTR, https://clstr.news/situations/global-demand-for-splatam-audiovisual-content