# Global expansion of non-English streaming content > Live situation record from CLSTR: https://clstr.news/situations/global-expansion-of-non-english-streaming-content > Updated: 2026-09-08T22:05:26.000Z. Sources: 2. Developments: 2. Global viewership patterns on Netflix are shifting toward non-English language content, which now represents more than one-third of the platform’s total global viewing time. This trend is highlighted by the success of international titles, such as the South Korean series ‘Teach You a Less’, and the sci-fi thriller ‘The Last House’, which reached the top of global charts despite weak critical reception. Building on this trend, Chinese media content is expanding its global footprint through both traditional long-form series and emerging micro-short drama formats. The urban drama ‘Early Spring Brightness’ recently became the first Chinese series to reach number one on Netflix daily charts in Brazil, aided by high production standards and localized dubbing. Furthermore, the Chinese micro-short drama model is establishing a physical production presence in the United States. This involves adopting specific narrative structures, such as vertical filming and rapid pacing, into American production workflows. This shift is driving a new commercial model in the U.S. market based on pay-per-episode structures, with revenue for micro-short dramas projected to reach approximately $1.5 billion by 2026. ## Timeline ### 2026-09-08: Chinese media content expands globally via Netflix and US production models Chinese media content is seeing global growth, with dramas topping Netflix charts in Brazil and micro-short drama production models expanding into the United States market. 2 sources. https://clstr.news/cluster/chinese-media-content-expands-globally-via-netflix-and-us-production-models ### 2026-08-14: Netflix sees rise in non-English content and sci-fi viewership Non-English content now makes up over one-third of Netflix's global viewing time, as international productions increasingly compete with traditional Hollywood hits. 5 sources. https://clstr.news/cluster/netflix-sees-rise-in-non-english-content-and-sci-fi-viewership --- Cite as: Global expansion of non-English streaming content. CLSTR, https://clstr.news/situations/global-expansion-of-non-english-streaming-content