# Global footwear industry release schedules

> Developing situation record from CLSTR: https://clstr.news/situations/global-footwear-industry-release-schedules
> Updated: 2026-10-27T16:59:18.000Z. Sources: 5. Developments: 2.

Major footwear brands, including Nike, Adidas, Under Armour, Reebok, and Jordan Brand, have announced various product releases scheduled for late 2026.

In mid-October, Under Armour announced a collaboration with streamer Rakai, while Reebok prepared a release with BBC Ice Cream. Nike and Jordan Brand also scheduled several drops, including the Air Jordan Son of Mars Low and the Air Jordan 4 “Bin23”.

By late October, the focus expanded to include seasonal collections, such as Nike’s Halloween and Dia de los Muertos themed releases. Additionally, brands prepared specialized footwear for athletic events, with Adidas restocking marathon shoes and Nike expanding the release of its Alphafly 4 model. Other upcoming releases include various Air Force 1 and Air Max models.

## Timeline

### 2026-10-27: Nike and Adidas announce upcoming sneaker releases

Nike and Adidas are scheduled to release various sneaker collections in late October and November, including marathon performance shoes, holiday-themed collections, and signature athlete models.

5 sources. https://clstr.news/cluster/nike-and-adidas-announce-upcoming-sneaker-releases

### 2026-10-12: Sneaker Industry: Upcoming 2026 Footwear Releases and Collaborations

Major footwear brands including Nike, Reebok, and Under Armour have announced various sneaker releases and collaborations scheduled for late 2026.

2 sources. https://clstr.news/cluster/sneaker-industry-upcoming-2026-footwear-releases-and-collaborations

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Cite as: Global footwear industry release schedules. CLSTR, https://clstr.news/situations/global-footwear-industry-release-schedules