# Global fruit industry market developments > Live situation record from CLSTR: https://clstr.news/situations/global-fruit-industry-market-developments > Updated: 2026-10-05T04:42:06.000Z. Sources: 9. Developments: 2. The global fruit industry is experiencing varied developments across different sectors. In the kiwi fruit market, Zespri reports sales are tracking ahead of 2025 projections following strategic adjustments to manage competition in China. Simultaneously, the Kikokà brand is significantly increasing yellow kiwi production in Europe, with output estimated to rise from approximately 4,400 tonnes to over 10,000 tonnes. To manage this expansion, the brand has appointed a new commercial director and is planning commercial tests in the Americas, the Middle East, and Asia. In the apple sector, Kanzi producers in Europe report confidence for the 2026/2027 season. Despite previous challenges with hail and high summer temperatures that led to smaller fruit sizes, harvest volumes are expected to remain stable. The brand is launching a new marketing program in October 2026, utilizing digital content and the ‘Kanzi Club’ to drive consumer engagement. ## Timeline ### 2026-10-05: Kanzi apple producers express confidence for 2026/2027 season Kanzi apple producers expect a stable harvest for the 2026/2027 season in Europe and are launching a new digital marketing campaign to strengthen brand recognition and consumer engagement. 2 sources. https://clstr.news/cluster/kanzi-apple-producers-express-confidence-for-20262027-season ### 2026-09-27: Kiwi fruit industry sees growth as Zespri tracks ahead of 2025 Zespri reports strong sales tracking for 2025, while the Kikokà brand prepares for a major production surge in yellow kiwi, targeting expansion across Europe and overseas markets. 7 sources. https://clstr.news/cluster/kiwi-fruit-industry-sees-growth-as-zespri-tracks-ahead-of-2025 --- Cite as: Global fruit industry market developments. CLSTR, https://clstr.news/situations/global-fruit-industry-market-developments