# Global media and entertainment market growth > Live situation record from CLSTR: https://clstr.news/situations/global-media-and-entertainment-market-growth > Updated: 2026-08-31T09:51:39.000Z. Sources: 4. Developments: 2. The global media, entertainment, and connected TV markets are projected to experience significant growth through the 2030s. The connected TV sector is expected to grow from USD 246.85 billion in 2025 to USD 414.57 billion by 2034, with the Asia Pacific region holding a dominant market share. Broadly, the global entertainment and media industry is forecasted to reach USD 4.2 trillion in revenue by 2030. Advertising is identified as the fastest-growing segment within this industry, projected to reach USD 1.4 trillion by 2030. This growth is being driven by technological advancements, specifically AI-powered hyper-personalization and real-time creative solutions that allow for more precise audience targeting. Consumer trends indicate a shift toward ad-supported streaming models due to subscription fatigue. While the connectivity segment is expected to see slower growth, the overall expansion of the sector is being fueled by digital ecosystems and the acceleration of the internet advertising market. ## Timeline ### 2026-08-31: Global media and entertainment revenues to reach $4.2 trillion by 2030 Global media and entertainment revenues are projected to hit $4.2 trillion by 2030, driven by AI-powered advertising growth and digital ecosystems. 2 sources. https://clstr.news/cluster/global-media-and-entertainment-revenues-to-reach-42-trillion-by-2030 ### 2026-08-24: Connected TV market projected to reach USD 414.57 billion by 2034 The global connected TV market is projected to reach USD 414.57 billion by 2034, driven by AI integration, gaming demand, and a growing consumer preference for ad-supported streaming services. 2 sources. https://clstr.news/cluster/connected-tv-market-projected-to-reach-usd-41457-billion-by-2034 --- Cite as: Global media and entertainment market growth. CLSTR, https://clstr.news/situations/global-media-and-entertainment-market-growth