# Global protein-enriched food market growth > Live situation record from CLSTR: https://clstr.news/situations/global-protein-enriched-food-market-growth > Updated: 2026-09-27T11:15:29.000Z. Sources: 14. Developments: 3. The global market for protein-focused food products is experiencing significant expansion. In the plant-based sector, the textured vegetable protein market is projected to grow from USD 2.00 billion in 2026 to USD 2.79 billion by 2031, supported by technological advancements and demand for meat alternatives. In Finland, initiatives like the RETHINK project aim to maximize plant protein value through side-stream utilization. Retail trends show high-protein products moving beyond bodybuilding niches into mainstream supermarkets. In France, the hyper-protein market grew from approximately 70 million euros in 2020 to over 380 million euros in 2024. By 2025, sales of hyper-protein, vitamin-enriched, or immunity-boosting products rose by 12% in value and 15% in units, with the ultra-fresh segment increasing by 27%. Offerings now include protein-enriched pasta, bread, cereals, soups, salads, and snacks like sausage. The beverage industry is also seeing growth, driven by social media trends such as ‘proffee’—mixing coffee with protein powder. In Egypt, the ready-to-drink protein beverage category is emerging as a strategic opportunity, with the protein lifestyle nutrition market projected to grow at an average annual rate of 7.2% between 2024 and 2027. Health experts maintain caution regarding marketing. While proteins are essential for muscle mass and antibodies, experts note that the general population in France does not face widespread deficiency. Anses sets a reference intake of 0.83g of protein per kilogram of body weight per day for healthy adults. Experts warn that protein consumption alone does not build muscle without physical stimulation and that weight loss claims should be viewed with scrutiny, as proteins primarily aid satiety and muscle preservation. ## Claims - Sales of hyper-protein, vitaminized, or immunity-boosting products grew by 12% in value and 15% in units in 2025. (corroborated by 3 sources) - The hyper-protein ultra-fresh segment saw a 27% increase over the year. (corroborated by 3 sources) - The French hyper-protein products market grew from about 70 million euros in 2020 to over 380 million euros in 2024. (corroborated by 3 sources) - Picard launched a new range of protein-enriched meals and snacks on Monday, September 14. (corroborated by 3 sources) ## Timeline ### 2026-09-27: Protein beverages emerge as a growing market trend Protein-rich beverages, including the social media trend of “proffee,” are seeing increased consumer demand and projected market growth through 2027. 2 sources. https://clstr.news/cluster/protein-beverages-emerge-as-a-growing-market-trend ### 2026-09-22: Protein-enriched food market sees rapid growth in supermarkets The high-protein food market is booming in supermarkets, growing from 70 million euros in 2020 to over 380 million in 2024, as brands expand offerings into pasta, bread, and snacks. 9 sources. https://clstr.news/cluster/french-supermarket-market-sees-surge-in-protein-enriched-products ### 2026-09-15: Plant-based protein market projected to reach USD 2.79 billion by 2031 The textured vegetable protein market is expected to reach USD 2.79 billion by 2031, driven by plant-based food demand and innovations in utilizing protein side streams for higher economic value. 3 sources. https://clstr.news/cluster/plant-based-protein-market-projected-to-reach-usd-279-billion-by-2031 --- Cite as: Global protein-enriched food market growth. CLSTR, https://clstr.news/situations/global-protein-enriched-food-market-growth