# Global retail and consumer behavior trends > Live situation record from CLSTR: https://clstr.news/situations/global-retail-and-consumer-behavior-trends > Updated: 2026-08-25T08:09:00.000Z. Sources: 8. Developments: 2. Global retail trends indicate a complex interplay between physical storefronts and digital commerce. In Germany, research suggests that physical locations drive multichannel strategies, with 64 percent of consumers spending more in stores that provide an inviting atmosphere. Physical stores also serve as marketing tools, particularly for Gen Z, as 64 percent of that demographic has shared positive shopping experiences on social media. Simultaneously, e-commerce is evolving toward experience-based models like live shopping to foster engagement. In Spain, the rise of online platforms such as Amazon, Temu, and Shein has created tension for local neighborhood shops, though physical retail remains valued for personal contact and product interaction. This integration is further supported by the adoption of digital payment services, such as Bizum in Spain, and the use of mobile payment solutions by entrepreneurs in the Netherlands to meet customers in various settings. ## Timeline ### 2026-08-25: Retail trends show shift toward e-commerce and digital payments Retail landscapes are shifting as consumers balance the convenience of online platforms like Amazon and Temu with the tactile experience of physical stores and evolving digital payment methods. 2 sources. https://clstr.news/cluster/retail-trends-show-shift-toward-e-commerce-and-digital-payments ### 2026-08-22: Retail trends highlight importance of atmosphere and experience Retail trends show that physical stores drive multichannel success through atmosphere, while e-commerce is evolving toward experience-based formats like live shopping to maintain consumer engagement. 6 sources. https://clstr.news/cluster/retail-trends-highlight-importance-of-atmosphere-and-experience --- Cite as: Global retail and consumer behavior trends. CLSTR, https://clstr.news/situations/global-retail-and-consumer-behavior-trends