# Global retail birthday loyalty promotions

> Live situation record from CLSTR: https://clstr.news/situations/global-retail-birthday-loyalty-promotions
> Updated: 2026-08-12T15:14:57.000Z. Sources: 3. Developments: 2.

Retailers and food service chains in the United States, the United Kingdom, and Brazil are utilizing loyalty programs to offer birthday-related rewards to customers.

In the US and UK, brands such as Starbucks, Sephora, Greggs, and Costa Coffee provide free items like drinks, cosmetics, or pastries. To access these rewards, customers are generally required to join loyalty programs or email clubs and provide their date of birth in advance.

In Brazil, similar promotions are being conducted by companies including Bacio di Latte, Burger King, and Cacau Show. These offers range from free gelato and chocolate to double loyalty points. Other services, such as Clube da Pipoca, provide movie tickets based on membership tiers.

## Timeline

### 2026-08-12: Retailers in Brazil offer customer rewards and birthday gifts

Several Brazilian companies, including Bacio di Latte, Burger King, and Cacau Show, are offering free gifts and loyalty rewards to customers celebrating birthdays.

3 sources. https://clstr.news/cluster/retailers-in-brazil-offer-customer-rewards-and-birthday-gifts

### 2026-08-02: Starbucks and Greggs Offer Birthday Freebies Across US and UK

US and UK retailers like Starbucks, Sephora, Greggs and Krispy Kreme are giving free birthday items to customers who join loyalty apps and provide their birth date, with rewards sent via email or app on the day

2 sources. https://clstr.news/cluster/starbucks-and-greggs-offer-birthday-freebies-across-us-and-uk

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Cite as: Global retail birthday loyalty promotions. CLSTR, https://clstr.news/situations/global-retail-birthday-loyalty-promotions