# Global streaming market share shifts > Live situation record from CLSTR: https://clstr.news/situations/global-streaming-market-share-shifts > Updated: 2026-08-17T13:10:01.000Z. Sources: 12. Developments: 2. Reports from JustWatch regarding second-quarter 2026 data indicate shifting consumer engagement across various international video-on-demand markets. In Switzerland, Netflix holds a 22% market share but has experienced a 4 percentage point year-over-year decline. Disney+ follows at 20%, while Amazon Prime Video and Apple TV hold 17% and 13% respectively. In Germany, Netflix and Amazon Prime Video are competing closely, each holding approximately 24% of the market, while HBO Max continues to expand its presence. In Brazil, Amazon Prime Video leads with 21% engagement, despite a 1% annual decline. Disney+ has become the fastest-growing major platform, rising to second place with 19% engagement—a three-percentage-point increase compared to 2025. This growth has resulted in Netflix falling to third place with 18% engagement, marking a three-percentage-point drop and the largest annual decline among the top platforms. Other notable Brazilian rankings include HBO Max in fourth with 11%, Apple TV+ in fifth with 9%, and Globoplay in sixth with 8%. The JustWatch study measures consumer engagement through interactions such as searches, clicks on offers, and adding titles to lists, rather than total subscriber counts. ## Timeline ### 2026-08-17: Prime Video leads Brazilian streaming market as Netflix falls to third Amazon Prime Video leads the Brazilian streaming market with 21% interest, followed by Disney+ at 19%, while Netflix has dropped to third place with 18% according to a JustWatch report. 12 sources. https://clstr.news/cluster/amazon-prime-video-leads-brazilian-streaming-market-as-disney-rises ### 2026-08-07: JustWatch reports shifting streaming market shares in Switzerland and Germany JustWatch Q2 2026 data shows Netflix and Amazon Prime Video leading the streaming markets in Switzerland and Germany, amid rising competition from Disney+ and HBO Max. 3 sources. https://clstr.news/cluster/justwatch-reports-shifting-streaming-market-shares-in-switzerland-and-germany --- Cite as: Global streaming market share shifts. CLSTR, https://clstr.news/situations/global-streaming-market-share-shifts