# Global streaming promotions for Korean dramas

> Live situation record from CLSTR: https://clstr.news/situations/global-streaming-promotions-for-korean-dramas
> Updated: 2026-09-09T17:55:40.000Z. Sources: 5. Developments: 2.

Streaming platforms are launching various promotional campaigns to celebrate and promote South Korean dramas (K-dramas) globally.

In Japan, IMXC announced that its ‘Korean Drama & Entertainment Channel K’ (Channel K) on Prime Video will offer the opening episodes of 30 selected dramas for free from September 9 to September 30, 2026. The campaign also includes a discounted subscription rate of 99 yen per month for the first two months for new and returning users.

In Brazil, Netflix has introduced ‘Dramalândia’ to commemorate ten years of K-dramas in the South American market, featuring regional musical artists and a contest for an all-expenses-paid trip to South Korea. Concurrently, Rakuten Viki is hosting its fourth annual ‘K-Drama Day’ from September 25 to October 1, providing free access to ten titles and a fan-led voting system to feature winning series on digital billboards worldwide.

## Timeline

### 2026-09-09: Netflix and Rakuten Viki launch major K-drama celebrations

Netflix and Rakuten Viki are launching major campaigns to celebrate K-dramas, featuring free content, fan voting, and promotional trips to South Korea.

3 sources. https://clstr.news/cluster/netflix-and-rakuten-viki-launch-major-k-drama-celebrations

### 2026-09-09: Channel K offers Korean drama promotions on Prime Video

Prime Video's Channel K is running a promotion from September 9–30, 2026, offering free opening episodes of 30 Korean dramas and a discounted monthly rate of 99 yen for the first two months.

2 sources. https://clstr.news/cluster/channel-k-offers-korean-drama-promotions-on-prime-video

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Cite as: Global streaming promotions for Korean dramas. CLSTR, https://clstr.news/situations/global-streaming-promotions-for-korean-dramas