# Global television market trends Q2 2026 > Live situation record from CLSTR: https://clstr.news/situations/global-television-market-trends-q2-2026 > Updated: 2026-09-02T20:24:27.000Z. Sources: 7. Developments: 2. Global television shipments grew by 3.6% in the second quarter of 2026, totaling 48.8 million units. This growth was attributed to demand surrounding the FIFA World Cup and Amazon Prime Day events. Regional trends showed significant divergence. Emerging markets in Eastern Europe, Latin America, and the Caribbean experienced strong growth, as did Western Europe and North America. In contrast, the Chinese market saw a 15.1% year-on-year decline following the conclusion of local consumer stimulus policies, prompting Chinese manufacturers to focus more on overseas expansion. In specific market segments, Samsung achieved leadership in the Mini LED market with a 28.2% share. In the RGB LED market, Hisense’s share decreased from 77.2% at the start of the year to 42.9% as Samsung and Sony gained ground. Supply chain concerns include tightening memory supplies and rising costs, which may drive television prices upward. These constraints are also expected to accelerate an industry-wide shift from low-resolution models toward 4K televisions. ## Timeline ### 2026-09-02: Global television shipments reach 48.8 million units in Q2 2026 Global TV shipments grew 3.6% to 48.8 million units in Q2 2026, driven by emerging markets and major events, despite a 15.1% decline in Chinese domestic demand. 2 sources. https://clstr.news/cluster/global-television-shipments-reach-488-million-units-in-q2-2026 ### 2026-08-31: Samsung leads global TV market as Q2 2026 shipments rise 3.6% Global TV shipments rose 3.6% in Q2 2026, driven by the World Cup. Samsung led the Mini LED market, while Chinese shipments fell 15.1% amid weakening domestic demand. 4 sources. https://clstr.news/cluster/samsung-leads-global-tv-market-as-q2-2026-shipments-rise-36 --- Cite as: Global television market trends Q2 2026. CLSTR, https://clstr.news/situations/global-television-market-trends-q2-2026