# Global textile consumption and consumer behavior trends

> Live situation record from CLSTR: https://clstr.news/situations/global-textile-consumption-and-consumer-behavior-trends
> Updated: 2026-10-21T12:34:44.000Z. Sources: 4. Developments: 2.

Recent data highlights significant trends in textile consumption and consumer habits across different regions. In Sweden, consumption reached record levels of 15.2 kg per person in 2025. Research indicates a pattern of infrequent use, with one in five consumers purchasing items they suspect they will not wear often, and nearly 40 percent buying new garments at least once every three months.

Studies also show a link between garment price and repair intentions; willingness to repair a sweater increases from 28 percent for a 149 SEK item to 61 percent for one costing 1,499 SEK.

In Europe, the average citizen purchases 19 kilograms of textiles annually, with a notable shift toward fast fashion and e-commerce platforms such as Amazon and Shein. In Spain, consumers rely heavily on large retail chains and online giants, averaging 11 items of clothing and footwear per year. Meanwhile, in Chile, 66 percent of people retain clothing in hopes of wearing it again, a behavior linked to both nostalgia and economic stressors, including debt and unemployment.

## Timeline

### 2026-10-21: Consumer trends show shifts in clothing habits and economic sentiment

New reports detail changing consumer habits, including clothing retention in Chile due to economic stress and a rise in fast fashion and e-commerce consumption across Europe and Spain.

2 sources. https://clstr.news/cluster/consumer-trends-show-shifts-in-clothing-habits-and-economic-sentiment

### 2026-10-19: Sweden textile consumption reaches record levels

Swedish textile consumption has hit record highs, with many consumers purchasing new clothing they intend to wear rarely, according to recent environmental and consumer studies.

2 sources. https://clstr.news/cluster/sweden-textile-consumption-reaches-record-levels

---
Cite as: Global textile consumption and consumer behavior trends. CLSTR, https://clstr.news/situations/global-textile-consumption-and-consumer-behavior-trends
