# Global toy industry demographic and manufacturing shifts > Live situation record from CLSTR: https://clstr.news/situations/global-toy-industry-demographic-and-manufacturing-shifts > Updated: 2026-09-09T13:11:20.000Z. Sources: 5. Developments: 2. The global toy industry is undergoing a demographic shift toward older consumers and a concentration of manufacturing in China. In the United States, the industry saw significant growth in the first half of 2026, fueled by teenagers and adults who accounted for nearly 60% of industry profits. Sales for adults over 18 rose by 25%, while the 12 to 17 age group saw a 33% increase. Industry experts noted that toys are increasingly functioning as “hobbies, fan ecosystems, and social experiences” rather than traditional products for children. Major companies like Hasbro and Mattel reported revenue increases, though Mattel noted a net loss in the second quarter. Globally, this intergenerational trend is reflected in companies like LEGO, which reported a 34% increase in turnover by September 2026 through strategies targeting adolescents and adults. On the production side, China remains the dominant manufacturing hub, producing approximately 75% of the world's supply. The Chenghai district in Guangdong province has become a critical center for the industry, hosting thousands of companies and serving as a primary manufacturing base for major global brands. ## Timeline ### 2026-09-09: Global toy industry sees growth in adult segments and manufacturing concentration in China The global toy market, valued at over $105 billion, is shaped by LEGO's expanding adult demographic and China's Chenghai district, which produces 75% of the world's toys. 3 sources. https://clstr.news/cluster/global-toy-industry-sees-growth-in-adult-segments-and-manufacturing-concentration-in-china ### 2026-08-22: US toy industry sees growth driven by adult and teen consumers The US toy industry saw major growth in early 2026, with adults and teens driving nearly 60% of profits as toys transition into hobby-based social ecosystems. 2 sources. https://clstr.news/cluster/us-toy-industry-sees-growth-driven-by-adult-and-teen-consumers --- Cite as: Global toy industry demographic and manufacturing shifts. CLSTR, https://clstr.news/situations/global-toy-industry-demographic-and-manufacturing-shifts