# Glow & Lovely response to glass skin beauty trend

> Live situation record from CLSTR: https://clstr.news/situations/glow-lovely-response-to-glass-skin-beauty-trend
> Updated: 2026-09-01T00:10:00.000Z. Sources: 2. Developments: 2.

The skincare brand Glow & Lovely has launched its Glass Bright Ultralight Range to address the ‘glass skin’ beauty trend popular among Gen Z. This aesthetic, which prioritizes clear and hydrated skin, often requires expensive and time-consuming routines.

During a press event in Jakarta, Brand Lead Ita Karo Karo stated that the brand aims to promote the #NoFilterGlassSkin concept. The goal is to encourage consumers to focus on skin health and individual needs rather than viewing the trend as an unattainable beauty standard.

## Timeline

### 2026-09-01: Glowcation trend focuses on holistic beauty and wellness

The ‘glowcation’ trend is rising, with 80% of surveyed travelers interested in wellness-focused trips for 2026 to prioritize holistic beauty and mental rejuvenation.

2 sources. https://clstr.news/cluster/glowcation-trend-focuses-on-holistic-beauty-and-wellness

### 2026-08-12: Glow & Lovely addresses glass skin trend and Gen Z beauty standards

The 'glass skin' trend is gaining popularity among Gen Z, prompting brands like Glow & Lovely to launch products aimed at achieving a healthy glow without overly complex or expensive routines.

2 sources. https://clstr.news/cluster/glow-lovely-addresses-glass-skin-trend-and-gen-z-beauty-standards

---
Cite as: Glow & Lovely response to glass skin beauty trend. CLSTR, https://clstr.news/situations/glow-lovely-response-to-glass-skin-beauty-trend