# Good Good Golf leadership overhaul following ad crisis > Live situation record from CLSTR: https://clstr.news/situations/good-good-golf-and-callaway-advertising-controversy > Updated: 2026-09-02T18:26:52.000Z. Sources: 74. Developments: 5. The controversy surrounding the Callaway Quantum Driver advertisement has escalated into a major corporate crisis, resulting in a complete leadership overhaul at Good Good Golf. Following the removal of the video, which depicted Garrett Clark shoving Alexis Miestowski, Callaway severed its three-year partnership with Good Good and pledged $1 million to organizations dedicated to preventing violence against women. Professional consequences have continued to mount. Major retailers, including Dick’s Sporting Goods, Golf Galaxy, Target, and PGA Tour Superstore, have removed Good Good merchandise from their inventories. Additionally, the Golf Channel has postponed its ‘Big Break x Good Good’ series until 2027. The brand has also stepped back from its title sponsorship of a PGA Tour event in Austin, Texas. In a significant escalation, Good Good founder Matt Kendrick and President Joe Flannery are no longer with the company. Co-founder and investor Nahid Giga has stepped in as interim CEO. Before his departure, Kendrick criticized Callaway, accusing the company of attempting to make Good Good the ‘sole scapegoat’ for the incident. He alleged that Callaway had initially approved the advertisement and indicated on social media that he is not opposed to pursuing legal action against the brand. Recent leadership departures also include Good Good’s Vice President of Brand and Marketing, Jeffrey Lefkovits, and Callaway’s Director of Content and Production, Alex Upegui. ## Claims - Golf Channel canceled the 2026 season of Big Break x Good Good. (disputed by 2 sources) - Golf Channel postponed its competition reality show featuring Good Good until 2027. (disputed) - Garrett Clark apologized for his role in a controversial advertisement featuring him knocking down a female co-host. (corroborated by 6 sources) - The PGA Tour removed Good Good as the title sponsor of the Good Good Championship. (corroborated by 5 sources) - Callaway severed its partnership with Good Good Golf following the backlash to a controversial advertisement. (corroborated by 3 sources) - The winner of the series was intended to receive a sponsorship exemption into the Good Good Championship. (corroborated by 2 sources) - Golf Galaxy withdrew as the presenting sponsor for the Big Break x Good Good series. (corroborated by 2 sources) - Major retailers including Dick’s Sporting Goods and Target pulled Good Good Golf merchandise from their shelves. (corroborated by 2 sources) - Callaway admitted its content review process failed to prevent the approval of the controversial advertisement. (corroborated by 2 sources) - Garrett Clark stated the advertisement was intended as a homage to the horror film 'Obsession'. (corroborated by 2 sources) ## Timeline ### 2026-09-02: Good Good Golf executives ousted after controversial Callaway advertisement Good Good Golf CEO Matt Kendrick and President Joe Flannery have stepped down following backlash over a Callaway Golf advertisement depicting a man shoving a woman to the ground. 15 sources. https://clstr.news/cluster/good-good-golf-replaces-ceo-and-president-following-advertising-crisis ### 2026-08-31: Good Good and Callaway Golf face fallout after controversial advertisement Good Good and Callaway Golf face executive departures and retail losses following a controversial advertisement depicting violence against a woman. 3 sources. https://clstr.news/cluster/good-good-founder-matt-kendrick-criticizes-callaway-amid-brand-dispute ### 2026-08-27: Callaway Golf severs ties with Good Good Golf over controversial ad Callaway Golf has ended its partnership with Good Good Golf following backlash over an advertisement depicting violence against a woman. The fallout includes lost PGA Tour sponsorships and canceled TV shows. 31 sources. https://clstr.news/cluster/good-good-golf-withdraws-from-pga-tour-sponsorship-after-ad-controversy ### 2026-08-24: Good Good Golf loses Callaway and PGA Tour partnerships after controversial ad Good Good Golf faces major backlash after a controversial Callaway Golf ad depicting violence against a woman led to severed partnerships, lost PGA Tour sponsorships, and canceled television programming. 35 sources. https://clstr.news/cluster/good-good-golf-faces-backlash-over-controversial-advertisement ### 2026-08-22: Good Good Golf and Callaway apologize for controversial advertisement Good Good Golf and Callaway Golf have apologized and removed a controversial ad showing a male creator shoving a female creator to the ground, following intense backlash over depictions of violence. 15 sources. https://clstr.news/cluster/callaway-golf-and-good-good-face-backlash-over-controversial-ad --- Cite as: Good Good Golf leadership overhaul following ad crisis. CLSTR, https://clstr.news/situations/good-good-golf-and-callaway-advertising-controversy