# Google and Meta cryptocurrency advertising regulations in AE

> Live situation record from CLSTR: https://clstr.news/situations/google-and-meta-cryptocurrency-advertising-regulations-in-ae
> Updated: 2026-10-22T21:10:00.000Z. Sources: 4. Developments: 2.

Google implemented updated financial products policies in the United Arab Emirates (UAE) effective October 21, 2026. To advertise cryptocurrency services, companies must now secure specific licenses and obtain Google Ads certification. For exchanges and software wallets, advertisers are required to hold licenses from either the Virtual Asset Regulatory Authority (VARA) in Dubai or the Financial Services Regulatory Authority (FSRA) in Abu Dhabi.

Following these updates, both Google and Meta have established frameworks for regulated advertising in the UAE. However, these policies do not extend to other regions such as Pakistan, as its regulatory body is not included on the approved lists for either platform.

## Timeline

### 2026-10-22: Google and Meta update cryptocurrency advertising policies

Google and Meta's crypto ad policies allow regulated advertising in the UAE via VARA, but do not currently recognize licenses from Pakistan.

2 sources. https://clstr.news/cluster/google-and-meta-update-cryptocurrency-advertising-policies

### 2026-10-19: Google mandates licenses for crypto ads in the UAE

Google is implementing new advertising rules in the UAE, requiring cryptocurrency and Forex advertisers to hold specific local licenses and obtain Google certification starting October 21.

2 sources. https://clstr.news/cluster/google-mandates-licenses-for-crypto-ads-in-the-uae

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Cite as: Google and Meta cryptocurrency advertising regulations in AE. CLSTR, https://clstr.news/situations/google-and-meta-cryptocurrency-advertising-regulations-in-ae