# Google news personalization feature rollout

> Live situation record from CLSTR: https://clstr.news/situations/google-news-personalization-feature-rollout
> Updated: 2026-10-19T10:46:29.000Z. Sources: 7. Developments: 3.

Google has launched a ‘Preferred Sources’ feature designed to give users greater control over news personalization and search results. This tool allows individuals to select specific media outlets to prioritize, signaling the algorithm to weight content from those providers more heavily in Google News and general search results, such as the ‘Top Stories’ section.

Users can manage these preferences through their Google Account settings under ‘Personalization and Activity’ or via the Google News app. When multiple sources are selected, the platform generates a personalized feed titled ‘From your sources’. While the feature is intended to reduce reliance on automated algorithmic curation, current availability includes Switzerland, where users must be logged into a Google account to utilize the tool.

The feature has seen adoption by major media outlets, which can now provide links or buttons on their websites to allow users to signal that they value a specific brand’s reporting. While media organizations, such as the SPIEGEL Group, view the approach as a “meaningful way to reinforce the role of original journalism and media brands,” some SEO experts have expressed caution. These specialists suggest that if Google were to discontinue the feature, it could leave unnecessary code on participating websites.

## Timeline

### 2026-10-19: Google introduces preferred source feature for users

Google is rolling out a feature that lets users designate specific websites as preferred sources, a move media outlets are adopting to signal brand value to the search engine.

2 sources. https://clstr.news/cluster/google-introduces-preferred-source-feature-for-users

### 2026-10-14: Google introduces personalized news source settings

Google has launched a ‘preferred sources’ feature in Switzerland, allowing users to personalize their search results by selecting specific news websites to appear more prominently.

2 sources. https://clstr.news/cluster/google-introduces-personalized-news-source-settings

### 2026-09-23: Google introduces preferred sources feature for news personalization

Google’s new ‘Preferred Sources’ feature allows users to manually prioritize specific media outlets in their news feeds and search results to customize their content experience.

3 sources. https://clstr.news/cluster/google-introduces-preferred-sources-feature-for-news-personalization

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Cite as: Google news personalization feature rollout. CLSTR, https://clstr.news/situations/google-news-personalization-feature-rollout