# Greek coffee market trends and industry challenges > Live situation record from CLSTR: https://clstr.news/situations/greek-coffee-market-trends-and-industry-challenges > Updated: 2026-10-04T21:46:41.000Z. Sources: 15. Developments: 2. The Greek coffee market is experiencing a shift in consumer behavior, moving from traditional Greek coffee toward espresso, capsules, and beans as people seek to replicate cafe experiences at home. Despite rising costs of living, coffee retail sales showed significant growth, reaching approximately 501.4 million euros in 2025. Industry representatives, including Anastasios Giagkoglou, President of the Hellenic Coffee Association, have noted that the sector is navigating several pressures. These include volatile raw material prices, increased transportation costs, rising energy and wage expenses, and the impact of the climate crisis on global crops. A central point of industry advocacy is the Special Consumption Tax (SCT) implemented in 2017. The Hellenic Coffee Association is calling for the tax to be reduced or abolished, arguing that it contributes to inflationary pressures and encourages illegal trade without providing benefits to the value chain. ## Timeline ### 2026-10-04: Greek coffee market shows resilience amid shifting consumer habits The Greek coffee market is transforming as consumers shift toward home consumption of espresso and capsules to manage living costs, while businesses face pressure from rising expenses and taxation. 2 sources. https://clstr.news/cluster/greek-coffee-market-shows-resilience-amid-shifting-consumer-habits ### 2026-10-02: Greece coffee market shifts toward home espresso consumption The Greek coffee market is shifting toward home espresso consumption as retail sales hit 501.4 million euros, despite economic pressures and industry calls to abolish the Special Consumption Tax. 13 sources. https://clstr.news/cluster/greek-coffee-market-grows-as-consumers-shift-to-home-espresso --- Cite as: Greek coffee market trends and industry challenges. CLSTR, https://clstr.news/situations/greek-coffee-market-trends-and-industry-challenges