# Greek sports retail market growth and consolidation

> Live situation record from CLSTR: https://clstr.news/situations/greek-sports-retail-market-growth-and-consolidation
> Updated: 2026-10-10T12:00:28.000Z. Sources: 4. Developments: 2.

The Greek sports retail market saw significant expansion between January and August 2026. Sales value reached €344.6 million, marking a 16.3% increase over the same period in 2025, while sales volume rose by 33.8% to 11.1 million units.

Growth is being driven by the ‘athleisure’ trend, where athletic fashion is used for daily wear. Footwear remains the dominant segment, accounting for approximately 51% of turnover, followed by clothing at 37.4%.

The market is undergoing consolidation among major players. The Cosmos Sport / JD Sports group has taken full control of Cosmos Sport, and the company is currently awaiting a decision from the Competition Commission regarding its proposed acquisition of Sport Vision. Three entities—Cosmos Sport / JD Sports, Sportswear Market (Fourlis Group), and Zakcret—are estimated to represent roughly half of the total market.

## Timeline

### 2026-10-10: Greek sportswear market grows as major players consolidate

The Greek sportswear market grew 16.3% to 344.6 million euros in early 2026, driven by major players like JD Sports and Fourlis Group and a rising trend in athleisure fashion.

2 sources. https://clstr.news/cluster/greek-sportswear-market-grows-as-major-players-consolidate

### 2026-10-02: Greek sports retail market grows 16.3% to €344.6 million

The Greek sports retail market grew 16.3% to €344.6 million in the first eight months of 2026, driven by rising unit volumes and the popularity of the athleisure trend.

2 sources. https://clstr.news/cluster/greek-sports-retail-market-grows-163-to-3446-million

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Cite as: Greek sports retail market growth and consolidation. CLSTR, https://clstr.news/situations/greek-sports-retail-market-growth-and-consolidation