# Guanajuato international trade, tourism and education

> Live situation record from CLSTR: https://clstr.news/situations/guanajuato-international-trade-and-tourism-initiatives
> Updated: 2026-09-29T21:28:00.000Z. Sources: 8. Developments: 3.

The state of Guanajuato continues to pursue international initiatives focused on tourism, trade, and education. In the agricultural sector, the Guanajuato State Foreign Trade Promotion Agency (Cofoce) led a delegation of 12 companies to Texas to connect local producers with international buyers, following a strong first quarter in 2026 where the state recorded US$10 billion in total exports.

In the realm of education, the state hosted specialists from several South American nations for the third edition of the “Leer a Tiempo” (Read on Time) International Literacy Day. This event, led by UNESCO Mexico and Instituto Natura, highlighted a literacy policy that has reportedly increased the percentage of third-grade students reaching expected reading levels from 67 to 88 percent.

Tourism efforts have intensified through the Secretariat of Tourism and Identity (SECTURI) at the JATA Tourism Expo Japan 2026. This mission, part of the “Guanajuato SUMA” strategy led by Governor Libia Dennise García Muñoz Ledo, showcases local crafts, wines, spirits like Tequila Corralejo, and traditional hat-making. The initiative targets Japanese travelers, who represented the state’s fourth largest international market in 2025 with 156,480 visitors.

Educational and industrial ties are also expanding. The Universidad Tecnológica de León (UTL) signed an agreement with the Cámara de la Industria del Calzado del Estado de Guanajuato (CICEG) to enhance research and human capital in the footwear sector. Additionally, through the Mexico-Japan Global Strategic Partnership (Nichiboku), three CECyTEG teachers will travel to Hiroshima, Japan, in late 2026 to study automotive manufacturing processes at institutions including the Mazda Technical Institute.

## Timeline

### 2026-09-29: Guanajuato educational institutions expand technical training and international ties

Educational institutions in Guanajuato are enhancing technical training through a new footwear industry partnership and an international automotive manufacturing program in Hiroshima, Japan.

3 sources. https://clstr.news/cluster/guanajuato-educational-institutions-expand-technical-training-and-international-ties

### 2026-09-26: Guanajuato promotes cultural tourism at JATA Expo in Japan

Guanajuato is promoting its culture, crafts, and gastronomy at the JATA Tourism Expo Japan 2026 to attract Japanese travelers, a key market for the state's cultural tourism.

5 sources. https://clstr.news/cluster/guanajuato-promotes-cultural-tourism-at-jata-expo-in-japan

### 2026-09-24: Guanajuato expands international tourism, trade, and education initiatives

Guanajuato is expanding its international footprint through tourism promotion in Japan, agri-food trade missions to Texas, and hosting a multi-national summit on its successful literacy policies.

3 sources. https://clstr.news/cluster/guanajuato-expands-international-tourism-trade-and-education-initiatives

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Cite as: Guanajuato international trade, tourism and education. CLSTR, https://clstr.news/situations/guanajuato-international-trade-and-tourism-initiatives