# Guerlain L'Heure Bleue fragrance launch in Japan

> Live situation record from CLSTR: https://clstr.news/situations/guerlain-lheure-bleue-fragrance-launch-in-japan
> Updated: 2026-08-28T06:29:40.000Z. Sources: 3. Developments: 2.

Guerlain initiated a promotional campaign in Japan for its new fragrance line, ‘L’Heure Bleue Eau de Parfum’. The rollout began with a pre-release pop-up event at the Isetan Shinjuku store, which featured exclusive products such as ‘Amour Céleste’ and ‘Jardin de l’Élysée’, alongside various limited-edition gifts for customers.

Following the event, the fragrance was officially launched on August 28. Created by fragrance creation director Delphine Jelk, the scent utilizes an ozonic accord to evoke the transitional light of twilight. The product became available through Isetan Shinjuku and official online boutiques, coinciding with a nationwide release in Japan.

## Timeline

### 2026-08-28: Guerlain launches new L'Heure Bleue fragrance in Japan

Guerlain has released ‘L'Heure Bleue Eau de Parfum’, a new fragrance by Delphine Jelk inspired by the twilight sky, celebrated with a pop-up event at Isetan Shinjuku.

2 sources. https://clstr.news/cluster/guerlain-launches-new-lheure-bleue-fragrance-in-japan

### 2026-08-24: Guerlain to host pre-release event for new fragrance at Isetan Shinjuku

Guerlain will hold a pre-release pop-up event for its new ‘L’Heure Bleue’ fragrance collection at Isetan Shinjuku from August 26 to September 1, 2026.

2 sources. https://clstr.news/cluster/guerlain-to-host-pre-release-event-for-new-fragrance-at-isetan-shinjuku

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Cite as: Guerlain L'Heure Bleue fragrance launch in Japan. CLSTR, https://clstr.news/situations/guerlain-lheure-bleue-fragrance-launch-in-japan