# Gunna launches SB THE LABEL

> Live situation record from CLSTR: https://clstr.news/situations/gunna-launches-sb-the-label
> Updated: 2026-10-09T18:08:56.000Z. Sources: 6. Developments: 2.

Rapper Gunna has launched a new record company, SB THE LABEL, in partnership with Atlantic Music Group. Serving as CEO, Gunna intends to support emerging talent, beginning with an initial roster of three Atlanta-based artists: Casper Bluff, Nechie, and Dracc.

To mark the launch, Gunna released a new single titled ‘pop it’. The accompanying music video, directed by Spike Jordan, features professional tennis player Coco Gauff. The video includes scenes of Gauff playing tennis at a California mansion and transitions to a helicopter flight over California.

## Timeline

### 2026-10-09: Gunna launches SB THE LABEL with Atlantic Music Group

Rapper Gunna has launched SB THE LABEL in partnership with Atlantic Music Group, appointing himself CEO and signing three Atlanta artists. He also released the single ‘pop it’ featuring Coco Gauff.

4 sources. https://clstr.news/cluster/gunna-launches-sb-the-label-with-atlantic-music-group

### 2026-10-09: Coco Gauff stars in rapper Gunna’s new music video

Tennis player Coco Gauff stars in rapper Gunna’s new music video for the single “Pop It,” which previews his upcoming album Splurge and the launch of his new label, SB THE LABEL.

2 sources. https://clstr.news/cluster/coco-gauff-stars-in-rapper-gunnas-new-music-video

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Cite as: Gunna launches SB THE LABEL. CLSTR, https://clstr.news/situations/gunna-launches-sb-the-label