# GWM expansion into the Italian automotive market > Live situation record from CLSTR: https://clstr.news/situations/gwm-expansion-into-the-italian-automotive-market > Updated: 2026-09-10T13:00:00.000Z. Sources: 11. Developments: 2. Chinese automotive group GWM has initiated an expansion into the Italian market through commercial partnerships and product showcases. In August 2026, GWM signed a sponsorship deal with Venezia FC to serve as the club’s Automotive and Back Sponsor for the 2026/2027 season. This partnership, which places the GWM logo on the first-team jersey, coincides with the company’s official entry into Italy. Following this, GWM showcased several vehicle models at the Torino Auto Show and the Torino Auto Salon in September 2026. The lineup included the ORA 5, Jolion Max, P500 pickup, WEY G9, the SOUO motorcycle, and the H7 SUV. The company also introduced the Tank brand to Italy with the Tank 300 off-roader, which offers diesel and plug-in hybrid powertrains. During this period, GWM received design recognition at the Torino Automotive Design Award. The ORA 5 won ‘Best Interior Design’ in the Family Car category, while the Tank 300 received the ‘Best Technological Innovation’ award in the Premium Car category. The company’s broader strategy for the Italian market emphasizes a diverse range of powertrains, including electric, full hybrid, and plug-in hybrid technologies. ## Timeline ### 2026-09-10: Great Wall Motor expands European presence at Torino Auto Salon Great Wall Motor is expanding its European footprint, showcasing multiple models at the Torino Auto Salon and winning design awards for the ORA 5 and Tank 300. 10 sources. https://clstr.news/cluster/gwm-expands-italian-market-presence-at-torino-auto-show ### 2026-08-24: GWM signs sponsorship deal with Venezia FC Chinese automaker GWM will become the Automotive and Back Sponsor for Venezia FC for the 2026/27 season, marking the brand's debut in the Italian market. 2 sources. https://clstr.news/cluster/gwm-signs-sponsorship-deal-with-venezia-fc --- Cite as: GWM expansion into the Italian automotive market. CLSTR, https://clstr.news/situations/gwm-expansion-into-the-italian-automotive-market