# H-E-B retail expansion in Texas

> Developing situation record from CLSTR: https://clstr.news/situations/h-e-b-retail-expansion-in-texas
> Updated: 2026-10-28T14:32:27.000Z. Sources: 2. Developments: 2.

H-E-B has expanded its presence in Texas with the opening of two new large-scale grocery stores.

In San Marcos, the retailer opened a 114,000-square-foot facility at the intersection of I-35 and McCarty Lane. This location introduced the city’s first True Texas BBQ restaurant, which features meats smoked in-house. The store includes specialized departments such as a pharmacy with a drive-through, a sushi bar, and a beer and wine tasting station. Future site expansions, including a fuel station and car wash, are planned for spring 2027.

Following this, H-E-B opened a 125,000-square-foot store in Converse to serve the eastern San Antonio area. This location also features a True Texas BBQ restaurant, a pharmacy, and various food stations including an Asian grill and sushi station. The facility utilizes energy-efficient features like CO2 refrigeration and local Texas limestone aesthetics. A convenience store and fuel station are currently under construction at this site, with an expected opening in summer 2027.

## Timeline

### 2026-10-28: H-E-B opens new 125,000-square-foot store in Converse

H-E-B has launched a new 125,000-square-foot store near Converse, Texas, featuring a BBQ restaurant, pharmacy, and various specialty food departments to serve the growing San Antonio area.

2 sources. https://clstr.news/cluster/h-e-b-opens-new-125000-square-foot-store-in-converse

### 2026-10-07: H-E-B opens third San Marcos location with first True Texas BBQ

H-E-B opened its third San Marcos, Texas, store, featuring the city’s first True Texas BBQ restaurant and various specialty departments.

2 sources. https://clstr.news/cluster/h-e-b-opens-third-san-marcos-location-with-true-texas-bbq

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Cite as: H-E-B retail expansion in Texas. CLSTR, https://clstr.news/situations/h-e-b-retail-expansion-in-texas