# Haikyuu!! 2026 promotional collaborations

> Live situation record from CLSTR: https://clstr.news/situations/haikyuu-2026-promotional-collaborations
> Updated: 2026-08-16T03:15:03.000Z. Sources: 4. Developments: 3.

In July 2026, the *Haikyuu!!* franchise rolled out a series of summer promotions across Japan. The first initiative, announced on 22 July, introduced a three-dimensional Ichiban Kuji lottery featuring figurines of Hinata Shōyō, Kageyama Tōyū, and Yamaguchi Tadashi. The lottery, which includes items such as plush mascots and perpetual calendars, was set to launch on 15 August at Lawson stores and online. Simultaneously, a “Welcome Sendai!!” campaign by JR East was scheduled from 19 August to 31 October, featuring station signage with characters in staff uniforms, an AR audio experience via the Locatone app, and a temporary shop at Sendai Station.

On 24 July, a partnership with kamaboko maker Kanzaki was revealed. This limited-edition line, featuring Hinata and Kageyama, offered premium fish cake packs and tempura-style snacks accompanied by character keychains. These were available throughout August at venues including Sendai Station and online.

Expanding its retail presence, the franchise also announced a “Trading Scene Series” through the retailer AMNIBUS. Available for order from 7 August, this collection includes acrylic stands, keychains, and multi-desk mats featuring school banners for characters such as Kenma Kozume and Keiji Akaashi. These commercial efforts follow the significant global success of the franchise, including the theatrical release “Haikyuu!! The Dumpster Battle,” and precede upcoming 2027 projects such as the film “Haikyuu!! VS Little Giant.”

## Timeline

### 2026-08-16: Haikyu!! anime merchandise collection to launch via AMNIBUS

New Haikyu!! trading merchandise, including acrylic stands and keychains, will be available for order via AMNIBUS starting August 7, 2026.

2 sources. https://clstr.news/cluster/haikyu-anime-merchandise-collection-to-launch-via-amnibus

### 2026-07-24: Haikyuu!! partners with Kanzaki for limited‑edition kamaboko launch in Japan

Haikyuu!! teams with Kanzaki to sell limited‑edition kamaboko featuring Hinata and Kageyama, with keychains and other merchandise, from Aug 1‑31 2026 at Kanzaki stores and select malls in Sendai, Japan.

3 sources. https://clstr.news/cluster/haikyuu-partners-with-kanzaki-for-limitededition-kamaboko-launch-in-japan

### 2026-07-22: Haikyuu!! launches new Ichiban Kuji figurines and JR East Sendai collaboration in 2026

Haikyuu!! launches its first 3‑D Ichiban Kuji figurines on Aug 15 2026 and partners with JR East for a “Welcome Sendai!!” campaign featuring character merchandise and AR audio from Aug 19–Oct 31 2026.

2 sources. https://clstr.news/cluster/haikyuu-launches-new-ichiban-kuji-figurines-and-jr-east-sendai-collaboration-in-2026

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Cite as: Haikyuu!! 2026 promotional collaborations. CLSTR, https://clstr.news/situations/haikyuu-2026-promotional-collaborations