# Hailey Bieber Rhode brand expansion and acquisition

> Live situation record from CLSTR: https://clstr.news/situations/hailey-bieber-rhode-brand-expansion-and-acquisition
> Updated: 2026-09-01T12:03:44.000Z. Sources: 2. Developments: 2.

Following the $1 billion sale of her skincare brand, Rhode, to e.l.f. Beauty, Hailey Bieber has expanded her influence in the beauty industry. The acquisition contributed to a 36% increase in e.l.f. Beauty’s quarterly sales, reaching $479.4 million. Bieber continues to serve as the chief creative officer and head of innovation for Rhode.

Building on commercial success in North America, Rhode is expanding into Europe. The brand is scheduled to launch in Sephora stores across 19 countries, including Croatia, on September 30, with availability in both physical locations and online.

## Timeline

### 2026-09-01: Rhode beauty brand to launch in Sephora Croatia on September 30

Hailey Bieber’s beauty brand, Rhode, will launch in Sephora across 19 European countries, including Croatia, on September 30, following its billion-dollar acquisition by e.l.f. Beauty.

2 sources. https://clstr.news/cluster/rhode-beauty-brand-to-launch-in-sephora-croatia-on-september-30

### 2026-08-08: Hailey Bieber expands influence following $1 billion Rhode sale

Hailey Bieber's influence in the beauty sector has grown following the $1 billion sale of her brand, Rhode, to e.l.f. Beauty, marking a shift in her professional standing.

2 sources. https://clstr.news/cluster/hailey-bieber-expands-influence-following-1-billion-rhode-sale

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Cite as: Hailey Bieber Rhode brand expansion and acquisition. CLSTR, https://clstr.news/situations/hailey-bieber-rhode-brand-expansion-and-acquisition