# Halloween marketing, entertainment, and health in Brazil

> Developing situation record from CLSTR: https://clstr.news/situations/halloween-marketing-trends-in-brazil
> Updated: 2026-10-30T17:23:46.000Z. Sources: 47. Developments: 2.

Companies in Brazil are increasingly utilizing Halloween as a significant period for marketing campaigns and product innovation. In the food and finance sectors, Burger King and Serasa have partnered for a second year on a campaign titled “Quem tem medo do score?”, which encourages consumers to check credit scores to redeem free sandwiches. Other brands, such as Baygon, have launched creative campaigns that invert traditional horror tropes, while Fanta has introduced a limited edition flavor through a partnership with Paramount+. Additionally, the company Ücompany has launched ÜBrew, a non-alcoholic, protein-enriched beer. Recent marketing efforts also include the fast-food chain Bob’s, which uses horror-themed humor, and the delivery platform iFood, which runs seasonal campaigns.

Major streaming platforms and cinemas are highlighting seasonal horror and suspense content. Netflix features titles such as “The Purge”, “Frankenstein” by Guillermo del Toro, and “Halloween”, while also highlighting the miniseries “Profundezas”, which has reached number one rankings in 83 countries. Prime Video features “Apocalipse Z: Novo Mundo” and “Until Dawn: Noite de Terror”. Disney+ offers the “Alien” franchise and the suspense thriller “O Convento”. Other services are participating through themed collections, such as Crunchyroll’s anime selections including “Chainsaw Man”, “Attack on Titan”, and “Tokyo Ghoul”, and Shudder’s “Season of Screams” event. In Brazil, the Kinoplex cinema chain is running a “Semana do Susto” campaign, offering discounted tickets for horror films. Notably, some Brazilian indie developers are promoting “Dia do Saci” on October 31, featuring psychological horror games like “Saci: A Caçada Macabra” to celebrate national folklore.

## Timeline

### 2026-10-30: Streaming platforms release horror and anime collections for Halloween

Streaming services like Netflix, Prime Video, Disney+, and Crunchyroll are launching horror films and anime collections to celebrate the Halloween season.

46 sources. https://clstr.news/cluster/various-brands-launch-halloween-marketing-campaigns-in-brazil

### 2026-10-30: Brazilian companies expand marketing and product innovation

Brazilian businesses are leveraging Halloween for seasonal marketing while Ücompany launches a protein-enriched, non-alcoholic beer to target the wellness market.

2 sources. https://clstr.news/cluster/brazilian-companies-expand-marketing-and-product-innovation

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Cite as: Halloween marketing, entertainment, and health in Brazil. CLSTR, https://clstr.news/situations/halloween-marketing-trends-in-brazil