# Hana Financial Group digital and profit expansion

> Live situation record from CLSTR: https://clstr.news/situations/hana-financial-group-digital-and-profit-expansion
> Updated: 2026-09-07T00:02:16.000Z. Sources: 10. Developments: 2.

Hana Financial Group has focused on diversifying its profit structures and enhancing digital service offerings. Initially, the group expanded its digital loan services through a partnership between Hana Bank and the Korea Credit Guarantee Foundation, allowing small business owners to access guaranteed loans via a non-face-to-face mobile application.

During this period, Hana Securities emerged as a significant driver of non-banking profits, reporting a net profit of 273.1 billion won in the first half of the year, largely due to a substantial increase in commission income. Following this growth, Hana Securities launched a new mobile trading system, Hana SecuritiesV, which incorporates artificial intelligence to provide personalized investment services, such as AI-generated market briefings and automated ETF recommendations.

## Timeline

### 2026-09-07: Hana Securities launches AI-powered mobile trading system

Hana Securities launched Hana SecuritiesV, an AI-driven mobile trading system that provides personalized ETF recommendations and automated market briefings to simplify investment decision-making.

6 sources. https://clstr.news/cluster/hana-securities-launches-ai-powered-mobile-trading-system

### 2026-08-31: Hana Financial Group expands digital loan services and non-banking profits

Hana Financial Group is expanding digital loan services for small businesses via Hana Bank and seeing significant profit growth from Hana Securities, which has become a key non-banking revenue pillar.

4 sources. https://clstr.news/cluster/hana-financial-group-expands-digital-loan-services-and-non-banking-profits

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Cite as: Hana Financial Group digital and profit expansion. CLSTR, https://clstr.news/situations/hana-financial-group-digital-and-profit-expansion