# Hankook & Company Group strategic business development > Live situation record from CLSTR: https://clstr.news/situations/hankook-company-group-strategic-business-development > Updated: 2026-08-28T00:09:59.000Z. Sources: 3. Developments: 2. Hankook & Company Group has been conducting strategic internal sessions to refine its business and brand directions. In late August 2026, the group held an innovation meeting at Pangyo Techno Valley involving Chairman Cho Hyun-bum and approximately 50 executives. This meeting focused on mid-to-long-term strategies to address global uncertainties, such as tariff conflicts and Middle East risks, with a specific emphasis on Artificial Intelligence Transformation (AX) to enhance productivity and autonomous operations. Following this, the group held a ‘Knowledge Sharing Session’ at its Technoplex headquarters. This session focused on brand strategy, specifically the theme ‘Brand, Running Beyond Tires into Daily Life!’, to explore ways to expand customer touchpoints and connect brand strategies with consumer experiences. These initiatives are part of a broader corporate culture of horizontal communication and proactive engagement within the group. ## Timeline ### 2026-08-28: Hankook & Company Group holds brand strategy knowledge session Hankook & Company Group held a brand strategy knowledge-sharing session at its Pangyo headquarters to enhance employee communication and consumer experience expertise. 2 sources. https://clstr.news/cluster/hankook-company-group-holds-brand-strategy-knowledge-session ### 2026-08-24: Hankook & Company Group holds innovation meeting to refine business strategy Hankook & Company Group held an innovation meeting to refine mid-to-long-term strategies, focusing on AI transformation (AX) and manufacturing innovation to enhance global mobility technology competitiveness. 3 sources. https://clstr.news/cluster/hankook-company-group-holds-innovation-meeting-to-refine-business-strategy --- Cite as: Hankook & Company Group strategic business development. CLSTR, https://clstr.news/situations/hankook-company-group-strategic-business-development