# Hankook Tire product expansion and promotions

> Live situation record from CLSTR: https://clstr.news/situations/hankook-tire-product-expansion-and-promotions
> Updated: 2026-09-01T00:36:10.000Z. Sources: 2. Developments: 2.

Hankook Tire has expanded its product presence and specialized lineups across international markets.

In the United States, the company conducted promotional activations to showcase its iON tire series, designed for electric vehicles, and its Dynapro line for off-road enthusiasts. These demonstrations included driving experiences with vehicles such as the Lucid Gravity and Hyundai IONIQ 9.

In South Korea, the company launched the ‘Winter i*cept evo4’ and ‘Winter i*cept evo4 SUV’ series. This new winter performance lineup succeeds the ‘Winter i*cept evo3’ and features technical improvements such as wider lateral grooves for increased snow grip and a ‘Balance Grip Compound’ to enhance wet road braking.

## Timeline

### 2026-09-01: Hankook Tire launches new Winter i*cept evo4 series in South Korea

Hankook Tire has launched the ‘Winter i*cept evo4’ and ‘Winter i*cept evo4 SUV’ in South Korea, offering improved snow grip, wet braking, and 15% better mileage than previous models.

2 sources. https://clstr.news/cluster/hankook-tire-launches-new-winter-icept-evo4-series-in-south-korea

### 2026-08-18: Hankook Tire showcases EV and off-road lineups at US events

Hankook Tire is showcasing its EV-exclusive iON lineup and Dynapro off-road tires through various enthusiast events and driving demonstrations across the United States.

5 sources. https://clstr.news/cluster/hankook-tire-showcases-ev-and-off-road-lineups-at-us-events

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Cite as: Hankook Tire product expansion and promotions. CLSTR, https://clstr.news/situations/hankook-tire-product-expansion-and-promotions