# Hapvida executive leadership appointment

> Live situation record from CLSTR: https://clstr.news/situations/hapvida-executive-leadership-appointment
> Updated: 2026-09-03T18:06:42.000Z. Sources: 2. Developments: 2.

Hapvida has appointed Raquel Arruda as the new Director of Marketing and Communication. Having assumed the role in July, Arruda is tasked with modernizing the company’s institutional communication and strengthening its national brand presence. Her responsibilities include overseeing branding, content, social media, media, influencers, sponsorships, trade, and events.

A primary focus of her mandate involves developing campaigns targeting the São Paulo and Rio de Janeiro markets, as well as managing the strategic positioning of NotreDame Saúde, the group’s premium brand. Arruda brings professional experience from several companies, including Shein, Betano, Tembici, Ancar, 99, and Claro.

## Timeline

### 2026-09-03: Hapvida appoints Raquel Arruda as Marketing and Communication Director

Raquel Arruda has been appointed as Hapvida’s Director of Marketing and Communication to lead branding and social-first strategies, including oversight of the NotreDame Saúde premium brand.

2 sources. https://clstr.news/cluster/hapvida-appoints-raquel-arruda-as-marketing-and-communication-director

### 2026-08-17: Hapvida and Talent announce new executive leadership appointments

Hapvida appoints Raquel Arruda to lead Marketing and Communication, while Talent names Renata D’Ávila as Chief Strategy Officer to bolster its strategic capabilities.

2 sources. https://clstr.news/cluster/hapvida-and-talent-announce-new-executive-leadership-appointments

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Cite as: Hapvida executive leadership appointment. CLSTR, https://clstr.news/situations/hapvida-executive-leadership-appointment