# Hapvida’s service expansion in Brazil

> Live situation record from CLSTR: https://clstr.news/situations/hapvidas-service-expansion-in-brazil
> Updated: 2026-07-29T08:00:00.000Z. Sources: 7. Developments: 2.

In July 2026, Brazilian health‑plan operator Hapvida joined the Promptly Health federated clinical‑data platform, linking its network of around 16 million beneficiaries with a European data ecosystem that now covers over 70 million lives. The partnership enables secure sharing of health insights while keeping patient records under each institution’s control.

Later that month, Hapvida announced the launch of NotreDame Saúde, a premium health‑insurance brand targeting high‑income customers in São Paulo with plans to expand to other major cities. The new tiered offerings grant access to top hospitals and diagnostic networks, accompanied by concierge services and a dedicated digital app. Together, the data‑network integration and premium‑brand rollout illustrate Hapvida’s strategy to broaden its market reach and enhance service capabilities in Brazil.

## Claims

- Hapvida launched the NotreDame Saúde brand to target Brazil's premium health insurance segment. (corroborated by 3 sources)
- The NotreDame Saúde brand offers six premium plans named Prata, Prata Max, Ouro, Ouro Max, Diamante and Diamante Max. (corroborated by 3 sources)
- The premium plans provide access to hospitals Albert Einstein, Sírio‑Libanês, HCor, Nove de Julho, Mater Dei, Hospital Alemão Oswaldo Cruz, Santa Catarina and Beneficência Portuguesa. (corroborated by 3 sources)
- Members receive a concierge service and a dedicated digital app for scheduling appointments, consultations and exams. (corroborated by 3 sources)
- The launch of NotreDame Saúde begins in the State of São Paulo and will later expand to other major Brazilian capitals. (corroborated by 3 sources)
- Luccas Adib is the newly appointed CEO of Hapvida overseeing the premium brand strategy. (corroborated by 3 sources)
- Gian Lucchesi is vice‑president of premium plans at Hapvida and described the offering as focused on continuous well‑being. (corroborated by 3 sources)
- The premium segment comprises about 350,000 lives, roughly 5‑6 % of Hapvida’s total customers, but generates a disproportionately large share of profit. (single source)

## Timeline

### 2026-07-29: Hapvida launches NotreDame Saúde premium health brand in Brazil

Hapvida unveiled NotreDame Saúde, a premium health brand in Brazil, starting in São Paulo and offering high‑end plans with top hospital access, concierge service, and a dedicated app.

5 sources. https://clstr.news/cluster/hapvida-launches-notredame-sade-premium-health-brand-in-brazil

### 2026-07-20: Hapvida joins Portuguese Promptly Health data network in Brazil

Brazil’s Hapvida health plan, serving 16 million members, has joined Portugal’s Promptly Health federated data platform, expanding a clinical‑data ecosystem covering 70 million lives across Europe and Brazil.

2 sources. https://clstr.news/cluster/hapvida-joins-portuguese-promptly-health-data-network-in-brazil

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Cite as: Hapvida’s service expansion in Brazil. CLSTR, https://clstr.news/situations/hapvidas-service-expansion-in-brazil