# Harlech Foodservice seasonal sales surge

> Live situation record from CLSTR: https://clstr.news/situations/harlech-foodservice-seasonal-sales-surge
> Updated: 2026-09-27T05:00:00.000Z. Sources: 5. Developments: 2.

Harlech Foodservice, a food wholesaler based in North Wales, has reported a 1,100 per cent increase in festive pre-orders compared to the previous year. The company is currently projected to reach record sales of £75 million.

To manage this seasonal surge, the firm held its first Christmas Roadshow in Wrexham. The event featured 28 producers, including Powys-based companies such as Henstone Distillery and Radnor Hills, who used a speed-dating format to present products to the company’s sales, marketing, and supply chain teams. The company’s new Christmas brochure includes 420 products, with 78 new lines aimed at serving restaurants, pubs, schools, and hospitals across Wales, the Midlands, Shropshire, and the North West of England.

## Timeline

### 2026-09-27: Powys food and drink firms see surge in Christmas orders

Harlech Foodservice reports a 1,100 per cent increase in Christmas pre-orders, benefiting local Powys producers like Henstone Distillery and Radnor Hills.

2 sources. https://clstr.news/cluster/powys-food-and-drink-firms-see-surge-in-christmas-orders

### 2026-09-23: Harlech Foodservice reports 1,100% increase in festive pre-orders

North Wales wholesaler Harlech Foodservice reports a 1,100% surge in festive pre-orders and is targeting record sales of £75 million.

3 sources. https://clstr.news/cluster/harlech-foodservice-reports-1100-increase-in-festive-pre-orders

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Cite as: Harlech Foodservice seasonal sales surge. CLSTR, https://clstr.news/situations/harlech-foodservice-seasonal-sales-surge