# Haruyama Shoji retail and brand expansions

> Live situation record from CLSTR: https://clstr.news/situations/haruyama-shoji-retail-and-brand-expansions
> Updated: 2026-09-15T04:41:13.000Z. Sources: 3. Developments: 2.

Haruyama Shoji Co., Ltd. has initiated several retail expansions and brand activations in Japan.

In late August 2026, the company partnered with Hard Off Corporation to open a joint store in Osaka. This collaboration involves Hard Off operating as a tenant within an existing Haruyama retail space to create synergies between clothing retail and the reuse market. As part of this reorganization, Haruyama is optimizing its floor space to expand its ladies' clothing and business casual sections.

Following this, in mid-September 2026, Haruyama Shoji announced the launch of temporary pop-up stores for its wellness brand, ‘DRUG WEAR’. These stores, located in Fukuoka and Tokyo, focus on ‘wearable self-care’ products, including ‘YOKUNERU’, a line of recovery wear registered as a general medical device designed to aid sleep and fatigue recovery.

## Timeline

### 2026-09-15: Haruyama Shoji to launch DRUG WEAR pop-up stores in Fukuoka and Tokyo

Haruyama Shoji is opening temporary ‘DRUG WEAR’ pop-up stores at LaLaport Fukuoka and Chofu PARCO, featuring recovery wear like ‘YOKUNERU’ to support sleep and fatigue recovery.

2 sources. https://clstr.news/cluster/haruyama-shoji-to-launch-drug-wear-pop-up-stores-in-fukuoka-and-tokyo

### 2026-08-27: Haruyama Shoji and Hard Off to open joint store in Osaka

Haruyama Shoji and Hard Off Corporation will open a new Hard Off location within the Haruyama Osaka Yori Store on August 28, 2026, marking their seventh collaborative retail site.

2 sources. https://clstr.news/cluster/haruyama-shoji-and-hard-off-to-open-joint-store-in-osaka

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Cite as: Haruyama Shoji retail and brand expansions. CLSTR, https://clstr.news/situations/haruyama-shoji-retail-and-brand-expansions