# Hasbro Peppa Pig brand expansions

> Live situation record from CLSTR: https://clstr.news/situations/hasbro-peppa-pig-brand-expansions
> Updated: 2026-10-14T10:39:08.000Z. Sources: 5. Developments: 2.

Hasbro has announced several initiatives involving the Peppa Pig brand. In October 2026, the company revealed a multi-year licensing partnership with The Football Association (FA) to integrate Peppa Pig with English national football. Set to launch in summer 2027, the collaboration will feature original content, consumer products, and a new character named Libby Lioness, voiced by former England player Jill Scott, to introduce preschool audiences to the sport.

Additionally, Hasbro announced a holiday cinematic special titled ‘Festive Fun with Peppa’. Scheduled to premiere on November 14, 2026, the one-hour event will be screened in over 2,400 cinemas across 17 countries. The special includes seven holiday-themed episodes and four new songs centered on the characters celebrating a first Christmas.

## Timeline

### 2026-10-14: Hasbro announces Peppa Pig holiday cinema special

Hasbro will release ‘Festive Fun with Peppa’, a one-hour holiday cinema special, in over 2,400 theaters across 17 countries starting November 14, 2026.

3 sources. https://clstr.news/cluster/hasbro-announces-peppa-pig-holiday-cinema-special

### 2026-10-08: Hasbro and The FA announce Peppa Pig football partnership

Hasbro and The Football Association have entered a multi-year partnership to bring Peppa Pig to English football through original content and consumer products starting in summer 2027.

2 sources. https://clstr.news/cluster/hasbro-and-the-fa-announce-peppa-pig-football-partnership

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Cite as: Hasbro Peppa Pig brand expansions. CLSTR, https://clstr.news/situations/hasbro-peppa-pig-brand-expansions