# Havan marketing and expansion campaigns

> Live situation record from CLSTR: https://clstr.news/situations/havan-marketing-and-expansion-campaigns
> Updated: 2026-10-05T17:58:07.000Z. Sources: 3. Developments: 2.

Retailer Havan has initiated a series of marketing and advertising campaigns. The first phase involved an international production on Italy’s Amalfi Coast for the Spring/Summer 2026/2027 fashion campaign. This production included seven influencers, a contest winner, and seven company employees, with owner Luciano Hang stating the goal was to provide professional growth for internal staff.

Following this, the company launched a new campaign featuring high-profile personalities such as Ronald Nazário, Suzanna Freitas, Carol Portaluppi, and Pedro Leonardo. This production took place at the company’s facilities in Barra Velha and Brusque, Santa Catarina. The campaign marks Havan’s approach to its 40th anniversary and its objective of expanding to 200 mega-stores across Brazil, while also highlighting internal recognition programs.

## Timeline

### 2026-10-05: Havan launches new campaign featuring high-profile personalities

Havan is filming a new advertising campaign featuring influencers Ronald Nazário, Suzanna Freitas, and Carol Portaluppi to celebrate its upcoming 40th anniversary and expansion goals.

2 sources. https://clstr.news/cluster/havan-launches-new-campaign-featuring-high-profile-personalities

### 2026-09-20: Havan launches fashion campaign in Italy's Amalfi Coast

Havan is producing its Spring/Summer 2026/2027 fashion campaign on Italy's Amalfi Coast, involving a team of seven influencers and seven employees.

2 sources. https://clstr.news/cluster/havan-launches-fashion-campaign-in-italys-amalfi-coast

---
Cite as: Havan marketing and expansion campaigns. CLSTR, https://clstr.news/situations/havan-marketing-and-expansion-campaigns