# Hisense Japan B.LEAGUE sponsorship

> Live situation record from CLSTR: https://clstr.news/situations/hisense-japan-bleague-sponsorship
> Updated: 2026-07-31T17:02:18.000Z. Sources: 4. Developments: 2.

In July 2026 Hisense Japan announced a multi‑year partnership with Japan’s B.LEAGUE basketball competition for the 2026‑27 season. The deal includes supplying and installing Hisense LED video panels across all 26 B.PREMIER club venues to enhance arena experiences and support the league’s regional activation goals.

Alongside the league partnership, Hisense continued its promotional activities with the Yokohama DeNA BayStars baseball team, producing a short video series in which a player answered a 23‑question quiz to win a 100‑inch U8 television. Both snapshots confirm the same sponsorship and marketing initiatives, with the later entry reiterating the LED‑panel rollout and BayStars contest details.

## Timeline

### 2026-07-31: Hisense becomes official partner of Japan's B.LEAGUE, adds LED panels to arenas

Hisense Japan partners with B.LEAGUE to install LED panels in all venues for 2026‑27 and runs a BayStars promo where player Tokihiro Doka wins a 100‑inch TV.

2 sources. https://clstr.news/cluster/hisense-becomes-official-partner-of-japans-bleague-adds-led-panels-to-arenas

### 2026-07-29: Hisense Japan expands sports sponsorship with B‑League partnership and BayStars fan contest

Hisense Japan became official sponsor of Japan's B‑League for 2026‑27, upgrading arena LED panels, while also running a BayStars fan contest that awarded a 100‑inch TV to player Tokitoki Takahiro.

3 sources. https://clstr.news/cluster/hisense-japan-expands-sports-sponsorship-with-bleague-partnership-and-baystars-fan-contest

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Cite as: Hisense Japan B.LEAGUE sponsorship. CLSTR, https://clstr.news/situations/hisense-japan-bleague-sponsorship