# Honda regional market strategy shifts in Asia > Live situation record from CLSTR: https://clstr.news/situations/honda-regional-market-strategy-shifts-in-asia > Updated: 2026-10-05T10:45:40.000Z. Sources: 6. Developments: 2. Honda is implementing regional business strategy shifts to address intense competition and financial pressures in Asian markets. In Indonesia, the company is expanding its dealer network into regional and remote areas, such as Kalimantan, Sulawesi, Central Java, Bali, and Papua, to counter competition from Chinese manufacturers. This expansion includes the ‘Lifetime Ownership Joy’ initiative, which focuses on after-sales services and the Honda Certified Used Car program. Additionally, the company is testing new electrified models, including the Honda Super One and the Honda Prelude. In India, Honda has partnered with Tata Technologies to overhaul its market strategy and reduce development costs by up to 20%. This move follows a decline in Honda’s Indian market share from 7.3% to 1.3% due to competition from local manufacturers like Tata Motors and Mahindra. The partnership aims to halve the five-year product development cycle, with the first project—a small SUV—expected to launch in 2028. ## Timeline ### 2026-10-05: Honda partners with Tata Technologies to revamp Indian market strategy Honda Motor is partnering with Tata Technologies to cut vehicle development costs by 20% and halve development times in India to combat falling market share and high EV-related losses. 4 sources. https://clstr.news/cluster/honda-partners-with-tata-technologies-to-revamp-indian-market-strategy ### 2026-09-21: Honda shifts focus to regional Indonesia to counter competition Honda is expanding its dealer network into regional Indonesia and focusing on after-sales services to compete with Chinese manufacturers, while also testing new electrified models like the Super One. 2 sources. https://clstr.news/cluster/honda-shifts-focus-to-regional-indonesia-to-counter-competition --- Cite as: Honda regional market strategy shifts in Asia. CLSTR, https://clstr.news/situations/honda-regional-market-strategy-shifts-in-asia