# Hong Kong “Only in Hong Kong” tourism campaign > Live situation record from CLSTR: https://clstr.news/situations/hong-kong-only-in-hong-kong-tourism-campaign > Updated: 2026-08-06T00:09:30.000Z. Sources: 9. Developments: 4. The Hong Kong Tourism Board (HKTB) launched the global “Only in Hong Kong” campaign in mid‑July 2026, debuting its first television commercial on 19 July after a week‑long digital and social‑media push. The campaign, under the slogan “A City Made to See. A City Made to Feel.”, showcases everyday Hong Kong experiences – Star Ferry rides, skyline hikes, tram trips, mahjong games, hidden beaches and events at the new Kai Tak Stadium – to convey four core attributes: diversity, vibrancy, contrast and world‑class quality. Sixteen signature colours link each visual element to a local tradition or neighbourhood. Following the launch, HKTB expanded the rollout to target Australian and New Zealand travellers, markets that recorded a 20 % rise in Australian arrivals and a 13 % rise in New Zealand arrivals in the first half of 2026. The phase begins with high‑impact digital and social media, then adds television, local media and outdoor advertising across 20 source markets, complemented by influencer and media trips. July visitor arrivals reached about 4.5 million, a 2.6 % increase year‑on‑year, while overall visitor spending fell 44 % to HK$1,975 billion. Officials highlighted a shift toward experience‑focused tourism and called for Greater Bay Area cooperation to offer multi‑stop travel products. ## Timeline ### 2026-08-06: Hong Kong tourism lifts Australian arrivals as new 'Only in Hong Kong' campaign rolls out Hong Kong tourism reports a 20% rise in Australian visitors and launches the 'Only in Hong Kong' campaign, while overall visitor spending drops 44% and officials push for experience‑focused, regional tourism. 2 sources. https://clstr.news/cluster/hong-kong-tourism-lifts-australian-arrivals-as-new-only-in-hong-kong-campaign-rolls-out ### 2026-07-30: Hong Kong Tourism Board launches 'Only in Hong Kong' campaign for Australian and New Zealand visitors Hong Kong Tourism Board launches the “Only in Hong Kong” campaign to attract Australian and New Zealand tourists, highlighting the city’s variety, vibrancy, contrast and world‑class experiences. 3 sources. https://clstr.news/cluster/hong-kong-tourism-board-launches-only-in-hong-kong-campaign-for-australian-and-new-zealand-visitors ### 2026-07-22: Hong Kong Tourism Board launches global “Only in Hong Kong” campaign Hong Kong Tourism Board launches the “Only in Hong Kong” global campaign, highlighting the city’s diverse experiences—from Star Ferry rides to Kai Tak Stadium events—using authentic visuals and a 16‑colour icon 3 sources. https://clstr.news/cluster/hong-kong-tourism-board-launches-global-only-in-hong-kong-campaign-1 ### 2026-07-19: Hong Kong Tourism Board launches global “Only in Hong Kong” campaign Hong Kong’s Tourism Board has launched the “Only in Hong Kong” global campaign, debuting a TV ad and digital rollout to showcase the city’s culture, nature and experiences, urging visitors to feel the city as a 2 sources. https://clstr.news/cluster/hong-kong-tourism-board-launches-global-only-in-hong-kong-campaign --- Cite as: Hong Kong “Only in Hong Kong” tourism campaign. CLSTR, https://clstr.news/situations/hong-kong-only-in-hong-kong-tourism-campaign