# Hotel brand expansions in Madrid

> Live situation record from CLSTR: https://clstr.news/situations/hotel-brand-expansions-in-madrid
> Updated: 2026-09-29T16:38:14.000Z. Sources: 4. Developments: 2.

Major hospitality groups are expanding their boutique and luxury portfolios in Madrid. Hilton has signed a franchise agreement with Arte Hoteles to launch the Casa Verbena Madrid, which will be the first Outset Collection brand entry in the EMEA region. The 45-room boutique hotel is expected to open in late 2026.

Concurrently, IHG Hotels & Resorts has announced the San Bernardo, Vignette Collection. This project involves converting a partially protected heritage office building into a 67-room luxury destination. Scheduled to open in March 2028, the property will feature a landscaped courtyard, dining facilities, and a lounge, marking a continuation of IHG’s Luxury & Lifestyle expansion in Spain.

## Timeline

### 2026-09-29: IHG Hotels & Resorts expands luxury presence in Madrid

IHG Hotels & Resorts has signed the San Bernardo, Vignette Collection in Madrid, set to open in March 2028. The 67-room luxury hotel will repurpose a heritage office building in central Madrid.

2 sources. https://clstr.news/cluster/ihg-hotels-resorts-expands-luxury-presence-in-madrid

### 2026-09-23: Hilton to launch Outset Collection in Madrid

Hilton will debut its Outset Collection in the EMEA region with the late 2026 opening of Casa Verbena Madrid, a 45-room boutique hotel managed by Arte Hoteles.

2 sources. https://clstr.news/cluster/hilton-to-launch-outset-collection-in-madrid

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Cite as: Hotel brand expansions in Madrid. CLSTR, https://clstr.news/situations/hotel-brand-expansions-in-madrid