# Hotto Motto business developments in Japan

> Developing situation record from CLSTR: https://clstr.news/situations/hotto-motto-business-developments-in-japan
> Updated: 2026-10-28T04:11:15.000Z. Sources: 2. Developments: 2.

The Japanese takeout bento chain Hotto Motto, operated by Plenus Co., Ltd., has introduced new product offerings and promotional campaigns.

In late September 2026, the company announced the launch of a new dessert series called ‘Hotto Pie,’ featuring ‘Hotto Custard Pie’ and ‘Hotto An Butter Pie.’ The launch included social media promotional campaigns on X and Instagram offering prizes such as electronic money and hair dryers.

Following this, the chain announced a separate promotion scheduled to run from November 1 through December 31, 2026. During this period, medium and large rice portions will be offered at the same price as regular portions for applicable bento menus and individual rice orders.

## Timeline

### 2026-10-28: Hotto Motto to offer free medium and large rice portions

Hotto Motto is running a campaign from November 1 to December 31, offering medium and large rice portions at the regular portion price.

2 sources. https://clstr.news/cluster/hotto-motto-to-offer-free-medium-and-large-rice-portions

### 2026-09-30: Hotto Motto to launch new ‘Hotto Pie’ series in Japan

Hotto Motto is launching its new ‘Hotto Pie’ dessert series across Japan on October 1, 2026, accompanied by social media giveaway campaigns on X and Instagram.

3 sources. https://clstr.news/cluster/hotto-motto-to-launch-new-hotto-pie-series-in-japan

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Cite as: Hotto Motto business developments in Japan. CLSTR, https://clstr.news/situations/hotto-motto-business-developments-in-japan