# iCAUR brand entry into Vietnam market

> Live situation record from CLSTR: https://clstr.news/situations/icaur-brand-entry-into-vietnam-market
> Updated: 2026-09-17T01:00:00.000Z. Sources: 5. Developments: 2.

The new energy vehicle brand iCAUR, a subsidiary of Chery Group, is preparing to enter the Vietnamese market by the end of 2026. The brand utilizes a Range Extended Electric Vehicle (REEV) powertrain and focuses on a design philosophy described as ‘New Energy, Classic Design’, targeting consumers interested in outdoor activities.

Ahead of the official launch, the iCaur V27 SUV—an off-road style model—has been spotted in Vietnam. The vehicle features a 1.5L turbocharged gasoline engine that acts as a generator for a 34.31 kWh battery. Local representatives from Omoda & Jaecoo Vietnam suggest the top-tier version of the V27 could be priced at approximately 2.2 billion VND.

## Timeline

### 2026-09-17: iCAUR new energy vehicle brand to enter Vietnam market

New energy vehicle brand iCAUR, backed by Chery, is set to launch in Vietnam by the end of 2025, featuring REEV technology and classic designs.

2 sources. https://clstr.news/cluster/icaur-new-energy-vehicle-brand-to-enter-vietnam-market

### 2026-09-07: iCaur V27 SUV spotted in Vietnam ahead of expected year-end launch

The iCaur V27 EREV SUV is expected to launch in Vietnam by year-end, with an estimated top-tier price of 2.2 billion VND.

3 sources. https://clstr.news/cluster/icaur-v27-suv-spotted-in-vietnam-ahead-of-expected-year-end-launch

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Cite as: iCAUR brand entry into Vietnam market. CLSTR, https://clstr.news/situations/icaur-brand-entry-into-vietnam-market