# ICEE inaugural National ICEE Day promotion

> Live situation record from CLSTR: https://clstr.news/situations/icee-inaugural-national-icee-day-promotion
> Updated: 2026-08-18T14:36:37.000Z. Sources: 13. Developments: 3.

ICEE has established an inaugural National ICEE Day, scheduled for August 18, 2026. The event is intended to become an annual tradition by J&J Snack Foods, the brand’s parent company.

To celebrate, more than 1,800 participating locations—including AMC Theatres, Regal Cinemas, Krystal, and Walmart Fuel—will offer free small ICEE drinks with no purchase necessary while supplies last. Some venues, such as Six Flags and Universal Studios, are not participating in this initial event. Additionally, the brand is hosting social media contests where fans can compete for prizes like an at-home ICEE machine.

On the day of the event, specific participation details emerged: moviegoers at AMC Theatres or Regal Cinemas can obtain a free small ICEE with a ticket purchase, while guests at Urban Air Adventure Park may receive one with paid admission. Other participating venues include Chuck E. Cheese Adventure World, Santikos Entertainment, and Adventureland Theme Park. 

Dan Fachner, president and CEO of J&J Snack Foods, stated that the new annual tradition is a way to thank fans for making the brand part of their memories. The celebration also includes a social media giveaway where participants can enter to win prizes, such as an at-home ICEE machine, by sharing photos using the hashtag #NID2026.

## Timeline

### 2026-08-18: ICEE celebrates first National ICEE Day with free treats

The first-ever National ICEE Day is being celebrated on August 18, with free small ICEEs available at over 1,800 locations, including Walmart Fuel, Krystal, and various cinema chains.

9 sources. https://clstr.news/cluster/icee-celebrates-first-national-icee-day-with-free-treats

### 2026-08-10: ICEE announces inaugural National ICEE Day with free drink promotions

The first National ICEE Day will take place on August 18, 2026, with over 1,800 locations offering free small ICEEs to celebrate the brand's anniversary.

2 sources. https://clstr.news/cluster/icee-announces-inaugural-national-icee-day-with-free-drink-promotions

### 2026-08-03: US Beverage Brands Roll Out Summer Promotions with Record Hot Dog Display and National ICEE Day

Smirnoff Ice set a Guinness hot‑dog record in Ohio on Aug 1, while ICEE debuted National ICEE Day on Aug 18, offering free drinks at 1,800 U.S. sites and a contest for a year’s supply.

2 sources. https://clstr.news/cluster/us-beverage-brands-roll-out-summer-promotions-with-record-hot-dog-display-and-national-icee-day

---
Cite as: ICEE inaugural National ICEE Day promotion. CLSTR, https://clstr.news/situations/icee-inaugural-national-icee-day-promotion