# Indian automotive festive season demand and response > Live situation record from CLSTR: https://clstr.news/situations/indian-automotive-festive-season-demand-and-response > Updated: 2026-10-04T05:09:08.000Z. Sources: 7. Developments: 2. During the October 2026 festive season, major automotive manufacturers in India launched significant discount programs and scaled up production to meet high consumer demand. Initially, companies such as Kia India and Maruti Suzuki announced various promotional offers. Kia India provided benefits of up to ₹1.70 lakh on the Kia Carnival and various incentives for models like the Clavis, Sonet, and Seltos. Maruti Suzuki offered benefits through its Nexa channel, including up to Rs 1.36 lakh on the Grand Vitara Sigma. To manage the resulting demand, automakers increased manufacturing capacity and dealer inventory. Maruti Suzuki reported 2.2 lakh pending bookings and commissioned two new production lines to add 5 lakh in capacity. Hyundai Motor India prepared four to five weeks of inventory, while Mahindra & Mahindra scaled its manufacturing capacity for utility and electric vehicles to 68,000 units per month to reduce customer waiting periods. ## Timeline ### 2026-10-04: Indian automakers increase production for festive season demand Indian automakers, including Maruti Suzuki, Hyundai, and Mahindra & Mahindra, are ramping up production and inventory to meet high demand during the festive season. 5 sources. https://clstr.news/cluster/indian-automakers-increase-production-for-festive-season-demand ### 2026-10-02: Kia and Maruti Suzuki announce major festive car discounts for October 2026 Kia India and Maruti Suzuki are offering major festive discounts in October 2026, with consumer benefits reaching up to ₹1.70 lakh on Kia models and Rs 1.36 lakh on Maruti Nexa vehicles. 2 sources. https://clstr.news/cluster/kia-and-maruti-suzuki-announce-major-festive-car-discounts-for-october-2026 --- Cite as: Indian automotive festive season demand and response. CLSTR, https://clstr.news/situations/indian-automotive-festive-season-demand-and-response