# Indian jewellery retail market expansion

> Developing situation record from CLSTR: https://clstr.news/situations/indian-jewellery-retail-market-expansion
> Updated: 2026-10-30T05:04:14.000Z. Sources: 5. Developments: 2.

Several jewellery brands are expanding their retail presence across India. Satva Gold launched its direct-to-consumer label, Jewelchic, with a flagship store in Ahmedabad, focusing on 9KT gold jewellery designed for daily wear.

Simultaneously, Zen Diamond opened a new showroom in Jaipur as part of a long-term goal to establish 100 stores across the country. Chandukaka Saraf Jewels also expanded its footprint by inaugurating its 26th showroom in Ravet, Pune, to strengthen its presence in Maharashtra, Karnataka, and Madhya Pradesh.

## Timeline

### 2026-10-30: Jewellery retailers Zen Diamond and Chandukaka Saraf expand Indian presence

Zen Diamond opens a new store in Jaipur with a goal of 100 Indian outlets in five years, while Chandukaka Saraf Jewels launches its 26th showroom in Pune.

2 sources. https://clstr.news/cluster/jewellery-retailers-zen-diamond-and-chandukaka-saraf-expand-indian-presence

### 2026-10-24: Jewelchic opens flagship store in Ahmedabad

Satva Gold has launched Jewelchic, a direct-to-consumer jewellery brand, with its first flagship store opening in Ahmedabad, India, focusing on everyday 9KT gold jewellery.

3 sources. https://clstr.news/cluster/jewelchic-opens-flagship-store-in-ahmedabad

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Cite as: Indian jewellery retail market expansion. CLSTR, https://clstr.news/situations/indian-jewellery-retail-market-expansion