# Indian real estate market consumer trends

> Live situation record from CLSTR: https://clstr.news/situations/indian-real-estate-market-consumer-trends
> Updated: 2026-09-28T07:15:25.000Z. Sources: 7. Developments: 2.

The Indian real estate market is experiencing shifts in consumer preferences regarding home size, price, and location.

Data from the first half of 2026 indicates that homebuyers are moving toward mid-priced, larger configurations, specifically 3BHK homes. This trend is notable in cities such as Ahmedabad, Chennai, and Delhi-NCR, with the most preferred price segment falling between INR 80 lakh and INR 1.5 crore. Conversely, demand for affordable housing below INR 45 lakh has seen a significant decline. In Hyderabad, unsold housing inventory rose 21 percent year-on-year to 142,722 units, as new launches outpaced sales.

Simultaneously, affluent buyers are increasingly prioritizing lifestyle over proximity to major metropolitan hubs. While luxury prices in India’s top seven cities have risen approximately 40 percent since 2022, senior professionals and entrepreneurs are opting for locations like Coonoor, Alibaug, Coorg, and Lonavala. This movement is characterized as a rebalancing where buyers seek to avoid urban congestion and poor air quality while maintaining professional ties to metropolitan areas.

## Timeline

### 2026-09-28: India real estate: Affluent buyers shift focus from metros to lifestyle locations

Affluent Indians are increasingly choosing lifestyle-oriented locations like Coonoor and Alibaug over major metros, driven by changing work patterns and a desire for better quality of life.

2 sources. https://clstr.news/cluster/india-real-estate-affluent-buyers-shift-focus-from-metros-to-lifestyle-locations

### 2026-09-28: Indian homebuyers shift toward mid-priced larger homes

Indian homebuyers are increasingly favoring mid-priced 3BHK homes, while Hyderabad faces rising unsold housing inventory as new launches outpace sales volumes.

5 sources. https://clstr.news/cluster/indian-homebuyers-shift-toward-mid-priced-larger-homes

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Cite as: Indian real estate market consumer trends. CLSTR, https://clstr.news/situations/indian-real-estate-market-consumer-trends
