# Inditex and Zara global business operations > Live situation record from CLSTR: https://clstr.news/situations/inditex-and-zara-global-business-operations > Updated: 2026-09-11T09:00:08.000Z. Sources: 7. Developments: 2. Inditex, the Spanish fashion group behind Zara, maintains a centralized operational model based in Galicia, Spain. This structure utilizes a localized industrial district to facilitate rapid production cycles through close proximity between design, prototyping, and logistics. Building on its global presence, the company is now pursuing a strategy of “selective growth” focused on the United States. CEO Oscar García Maceiras has outlined a phase targeting approximately 20 projects through 2027, prioritizing profitability and high-purchasing-power consumers. This expansion includes opening new Zara locations in Denver, Phoenix, and Pittsburgh. Additionally, the group plans to introduce its premium brand, Massimo Dutti, and the Gen Z-focused brand, Bershka, to New York following their recent presence in Miami. Specifically, Massimo Dutti is expected to open a store in Manhattan’s Soho district before Christmas. To mitigate risk, Inditex evaluates local demand through online order data before committing to physical storefronts. This strategy aligns with a broader global shift; while Inditex has reduced its total store count by 27% since January 2019 to focus on larger, more productive flagship locations, its total retail floor space has only decreased by 7%. ## Timeline ### 2026-09-11: Inditex targets US expansion with 20 new projects through 2027 Inditex is targeting the US market with 20 growth projects through 2027, expanding Zara, Massimo Dutti, and Bershka locations in cities like New York, Denver, and Phoenix. 4 sources. https://clstr.news/cluster/inditex-targets-us-expansion-with-new-zara-and-premium-brand-stores ### 2026-08-26: Zara and Inditex maintain centralized operations in Galicia Zara, part of the Inditex group, leverages its Galician roots and rapid production cycles to maintain global fashion leadership through centralized logistics and advanced CRM strategies. 3 sources. https://clstr.news/cluster/zara-and-inditex-maintain-centralized-operations-in-galicia --- Cite as: Inditex and Zara global business operations. CLSTR, https://clstr.news/situations/inditex-and-zara-global-business-operations