# Indonesian consumer brand perception trends

> Live situation record from CLSTR: https://clstr.news/situations/indonesian-consumer-brand-perception-trends
> Updated: 2026-10-21T04:01:59.000Z. Sources: 10. Developments: 2.

Market research and consumer surveys in 2026 indicate strong brand trust for several Indonesian companies. In the bottled water sector, Aqua and Le Minerale have emerged as the dominant brands. An initial survey by XSagha and Poltracking Indonesia highlighted that these two brands lead the market due to high accessibility in retail stores and perceived hygiene standards.

Subsequent data from the National BUMN & Brand Perception Survey and YouGov’s Most Recommended Brands study provided more specific metrics. Aqua was identified as the most trusted and best-selling bottled water brand with a 46.2 percent share of brand trust and consumption, followed by Le Minerale at 26.8 percent. In the insurance sector, Allianz Indonesia was ranked as the third most recommended brand overall in the country, achieving a positive recommendation score of 89.1 percent.

## Timeline

### 2026-10-21: Various Indonesian brands receive high consumer trust rankings

Allianz Indonesia ranked as a top recommended insurance brand in YouGov’s 2026 Asia-Pacific study, while AQUA remains Indonesia’s most trusted and best-selling bottled water brand.

2 sources. https://clstr.news/cluster/various-indonesian-brands-receive-high-consumer-trust-rankings

### 2026-10-10: Aqua and Le Minerale lead bottled water market in consumer survey

A survey by XSagha and Poltracking Indonesia shows Aqua and Le Minerale leading the bottled water market due to high consumer trust in their hygiene and ease of access.

8 sources. https://clstr.news/cluster/social-class-differences-shape-perceptions-of-lifestyle-habits

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Cite as: Indonesian consumer brand perception trends. CLSTR, https://clstr.news/situations/indonesian-consumer-brand-perception-trends