# Indonesian tourism promotion to Australia

> Live situation record from CLSTR: https://clstr.news/situations/indonesian-tourism-promotion-to-australia
> Updated: 2026-09-08T08:22:00.000Z. Sources: 3. Developments: 2.

Indonesia has initiated strategic efforts to increase tourism from Australia, specifically targeting travelers interested in destinations beyond Bali and Jakarta. In August 2026, the Indonesian Ministry of Tourism launched the ‘Go Beyond Ordinary’ campaign in Sydney and Melbourne. This sales mission aimed to connect Indonesian tourism businesses with Australian industry players to promote nature, culture, and wellness tourism, with a goal of reaching 2.23 million Australian arrivals in 2026.

Following these promotional efforts, data from July and August 2026 indicated a shift in Australian travel interests. Google Trends data showed that Bali overtook Japan as the most-searched destination for two consecutive months. While Japan had previously seen a surge in interest due to currency fluctuations, its search index declined significantly by August 2026, whereas Bali maintained consistent growth in search interest.

## Claims

- Bali has overtaken Japan as Australia’s most-searched travel destination for two consecutive months. (corroborated by 3 sources)
- Japan travel searches increased from an index score of 37 in August 2025 to 100 in January 2026. (corroborated by 3 sources)
- Japan's average index score rose by approximately 77 percent in 2026. (corroborated by 3 sources)
- Bali's average index score increased by approximately 45 percent in 2026. (corroborated by 3 sources)
- Interest in Japan travel searches fell to an index score of 39 in August 2026. (corroborated by 3 sources)

## Timeline

### 2026-09-08: Bali overtakes Japan in Australian travel searches

Google Trends data shows Bali has overtaken Japan as Australia's most-searched travel destination for two consecutive months in 2026, following a period of high interest in Japan.

3 sources. https://clstr.news/cluster/bali-overtakes-japan-in-australian-travel-searches

### 2026-08-14: Indonesia launches ‘Go Beyond Ordinary’ campaign to attract Australian tourists

Indonesia is promoting its ‘Go Beyond Ordinary’ campaign in Australia to encourage tourists to explore destinations beyond Bali and Jakarta, targeting 2.23 million Australian visitors this year.

3 sources. https://clstr.news/cluster/indonesia-launches-go-beyond-ordinary-campaign-to-attract-australian-tourists

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Cite as: Indonesian tourism promotion to Australia. CLSTR, https://clstr.news/situations/indonesian-tourism-promotion-to-australia